In the application process to study for MBA in UK, I am asked to submit Statement of purpose. What all should it contain?
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Statement of purpose basically should consists about your personal details, factors that have defined your career path so far and what interests you have professionally and what are your future plans.
It is suggested that SoP should reflect your confidence, motivation and ability to successfully pursue the intended course of study.
When a University/Institute asks you a particular question, you should not reply in a hurry but analyse the question carefully and reply to all aspects of the question.
The vital thing that needs to be focused is why you want to go in for a particular course, how you propose to utilise this knowledge in your career.