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What are the role of change agents in an organisation
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(A) Role of External Change Agent—The external change agent is in a position to view the organisation meant for change from a total systems viewpoint and is much less affected by organisational norms. He has easy access to top management since it is the top management on whose initiative the consultant is contacted. Depending upon the situation, the role of external change agent may vary because he is engaged by an organisation for certain specific activities. A consultation has following role in a programme for organisation change:
(1) education of the top management;
(2) organisational diagnosis;
(3) formulation of implementation strategy;
(4) selection, training and supervision of MBO advisers;
(5) process consultation at the top level;
(6) Training of managers;
(7) advice to top executives;
(8) evaluation and innovation;
(9) integration of MBO process with other management techniques.
(B) Role of Internal Change Agents—Internal change agents are more likely to accept the system as given and try to accommodate their change tactics to the needs of the organisation. Internal change agents arc following:
(1) Chief Executive—He sponsors the change programme and provides support and leadership for its success. The change programme has agreater chance of success if it is sponsored by chief executive when the change process proceeds smoothly the role of chief executive reduced and other line executives act as change agents in their respective domains. In the early stages of implementation, chief executive should demonstrate participative style of management and provide leadership to his management team.
(2) Change Advisers—Apart from the chief executive the change advisers have important role to play in a change process. A change adviser's role concerns with the organisation to accept the changc programme and is essentially educational. He helps the managers to develop appropriate behaviour and skills for the changc process.
(3) Managers
