IBPS Specialist officer recruitment exam Marketing Officer previous year solved question papers. For the general paper questions in English, Reasoning Ability and General Awareness, QA etc visit the following links
(01-12-2014, 02:53 PM)muneeshwar Wrote: IBPS Specialist officer recruitment exam Marketing Officer previous year solved question papers. For the general paper questions in English, Reasoning Ability and General Awareness, QA etc visit the following links
i need some more guess questions for marketing professional .so please send me on my mail id.my id is sagar.vivek1@gmail.com. your would be highly appreciated.
HELLO all,
I want to apply for specialist officer -marketing officer scale I post.
I am a PGDM in General Management. My college gives General Management degree to all PGDM students. There is no major or minor specialization. They will not give any written letter also. :-( I have done many courses in marketing streams. I want to know if I am eligible for marketing officer role. Will I be disqualified at a later stage?
Kindly reply soon as the last date of filling the application is till 9th December.
Hi friends..I have few marketing mcqs with me....got them from gdk.learning@gmail.com..good source of such material...
Hope these r helpful
Which of the following statements is correct?
a) Marketing is the term used to refer only to the sales function within a firm
b) Marketing managers usually don't get involved in production or distribution decisions
c) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole
d) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Question 2
The term marketing refers to:
a) New product concepts and improvements
b) Advertising and promotion activities
c) A philosophy that stresses customer value and satisfaction
d) Planning sales campaigns
Question 3
In the history of marketing, when did the production period end?
a) In the late 1800s
b) In the early 1900s
c) In the 1920s
d) After the end of the Second World War
Question 4
A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the _________ period.
a) Production
b) Sales
c) Marketing
d) Relationship
Question 5
Which of the following factors contributed to the transition from the production period to the sales period?
a) Increased consumer demand
b) More sophisticated production techniques
c) Increase in urbanization
d) The Great Depression
Question 6
An organisation with a ______ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
a) Production
b) Marketing
c) Relationship
d) Sales
Question 7
In the relationship marketing firms focus on __________ relationships with __________.
a) Short term; customers and suppliers
b) Long term; customers and suppliers
c) Short term; customers
d) Long term; customers
Question 8
Political campaigns are generally examples of:
a) Cause marketing
b) Organization marketing
c) Event marketing
d) Person marketing
Question 9
The Coca Cola organisation is an official sponsor of the Olympics. The firm is engaging in:
a) Place marketing
b) Event marketing
c) Person marketing
d) Organization marketing
Question 10
Today's marketers need...
a) Neither creativity nor critical thinking skills
b) Both creativity and critical thinking skills
c) Critical thinking skills but not creativity
d) Creativity but not critical thinking skills
